Client: Pulling Paint Murals, a company specializing in custom mural painting.
Goal:To generate more warm leads for mural commissions through a valuable lead magnet.
Focus:Creating the complete customer experience and journey from scratch for a lead magnet landing page and its associated email nurturing sequence.
Deliverables: - Lead Magnet Landing Page (including written content, visual content, and SEO optimization).
- Lead Magnet Incentive (White Paper).
- Complete Email Sequence for Lead Nurturing.
Challenge
Pulling Paint Murals, a company specializing in custom mural painting, aimed to generate more warm leads interested in commissioning mural projects. The challenge involved creating a dedicated landing page and lead magnet to capture potential clients and nurture them towards becoming commissioned projects.
Solution 01
Developed the overall strategy for lead generation through a valuable white paper.
Solution 02
Created all written content for the landing page, highlighting the benefits and process of commissioning a mural, and clearly promoting the white paper.
Solution 03
Designed all visual content for the landing page, ensuring an engaging and aesthetically pleasing presentation of Pulling Paint's mural work and the lead magnet.
Solution 04
Optimized the landing page for organic traffic through relevant keyword research and on-page SEO implementation.
Solution 05
Developed the entire email sequence to nurture leads who downloaded the white paper, providing valuable information and guiding them towards the next step of commissioning a mural.
Solution 06
Created the incentive: a comprehensive white paper offering valuable insights into the mural commissioning process.